National Republican Congressional Committee

Throughout the 2002 election cycle, certain elements within the GOP naturally gravitated toward traditional Democrat themes; Social Security, Medicare, etc. As media consultants for the National Republican Congressional Committee, MCA argued aggressively in favor of driving a message based on Republican issues instead.

.......After flirting early with Democrat themes, the NRCC reverted back to taxes and economic stimulus, the meat of the Bush agenda. In the end, MCA produced over 50 unique spots for over ten targeted Congressional races, winning over 90%.