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Strategic Communications

Strategic Communications

strategicCommunications_GraphicAny political, corporate, issue or international communications campaign starts with a clear understanding of who you seek to persuade and what messages will do so. But a blockbuster strategy does more. It provides a framework in which your target audiences think, feel and behave. It speaks to the gut and the mind. And, most important, it motivates your audiences to take action.

We’ve advised candidates, parties, governments, non-profits and companies on holistic strategies that distinguish, compel, persuade, and motivate.

 

Client Case Study

Congressman John Shimkus
Illinois 19th District

In 1996, when Democrat Dick Durbin vacated his House seat to run for Senate, he hand-picked a successor who had the backing of the National, and State Democrat Party and the AFL-CIO. John Shimkus, however, had other plans.

Congressman John Shimkus - Illinois 19th District

Marsh Copsey worked with Shimkus the entire way, navigating a 7-way primary and then winning a difficult general election despite being outspent by a ratio of 3 to 1 in a race targeted by national Democrats.