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Where We Have Been

Where We Have Been

whereWeHaveBeen_GraphicHaving built a reputation as a leading political consultancy in the United States over the last 30 years, we have expanded our international profile since 1991 when we engaged on behalf of the ‘UNO’ coalition in Nicaragua and provided media support for the independence referendum in Ukraine.

We have helped steer impactful public opinion campaigns in Russia, Ukraine, Croatia, Albania, Iraq, the West Bank and Thailand. We have built and operated television stations in conflict zones. We have built from scratch enduring research capacity for our clients’ continued use well beyond the initial scope of work. And we have worked side by side with our clients and their key stakeholders to find the right words and the right opportunities to convince others of the value of their cause.

Our international capacity is based on the dynamic that we work with our clients, anywhere in the world, until the job is done and it is that shared sense of commitment that underlies each of our past successes.
 

Client Case Study

George Pataki - New York Governor
Media Consultants

As a little known State Senator from Peekskill, George Pataki was given almost no chance of winning the Republican nomination for Governor, much less defeating such a formidable national figure as Mario Cuomo.

George Pataki

.......MCA designed a media campaign that focused on four distinct themes. First, we defined George Pataki as someone with the courage to stand up to the leaders of his own party and to vote against higher taxes. Second, we defined Mario Cuomo as too liberal on issues such as taxes, government spending, crime and the death penalty. Third, we reinforced the fact most New Yorker's already knew -- Mario Cuomo had been in office for too long. And we closed by defining Cuomo as a politician more concerned with politics instead of governing. An experienced campaigner, Cuomo refused to give up easily. His responses were strong and rapid.

Perhaps the most important element to Pataki's success was our ability to produce and air response ads within 24 hours of the attack. In the final phase of the campaign, Cuomo was able to play one of his strongest cards -- the Republican Mayor of New York City. As a result of Mayor Giuliani's endorsement, Pataki dropped 23 points.

To counter, MCA produced an ad that defined the Giuliani endorsement as the cynical political deal it was. Our closing ad put the focus back on Cuomo and allowed Pataki to emerge the victor in what many describe as the best-run campaign of 1994.