MC+A International Research
Research
Information-driven campaigns are the ones that best persuade, and as long-time consumers of public opinion research, we value sound methodology and supervise or conduct our own polls and focus groups in places where research capacity is unknown, or un-tested.
National Republican Congressional Committee
Throughout the 2002 election cycle, certain elements within the GOP naturally gravitated toward traditional Democrat themes; Social Security, Medicare, etc. As media consultants for the National Republican Congressional Committee, MCA argued aggressively in favor of driving a message based on Republican issues instead.
.......After flirting early with Democrat themes, the NRCC reverted back to taxes and economic stimulus, the meat of the Bush agenda. In the end, MCA produced over 50 unique spots for over ten targeted Congressional races, winning over 90%.
