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MC+A Helps RNC Chairman Michael Steele

Wednesday, 25 February 2009 09:54 Anthony Marsh
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MCA Helps Michael Steele Become New RNC Chairman

Marsh Copsey + Associates is grateful to have played an instrumental role in the election of Michael Steele as Chairman of the Republican National Committee. Tony Marsh and Lance Copsey served as strategists.

 

Michael Steele, Chairman of the RNCOther members of the MCA team provided advice and acted as campaign operatives on behalf of Michael Steele on a voluntary basis.

We at MCA believe Michael Steele will provide the strong and principled leadership the Republican Party needs to fulfill its promise to the American people and are excited to be part of this effort.

 

Client Case Study

George Pataki - New York Governor
Media Consultants

As a little known State Senator from Peekskill, George Pataki was given almost no chance of winning the Republican nomination for Governor, much less defeating such a formidable national figure as Mario Cuomo.

George Pataki

.......MCA designed a media campaign that focused on four distinct themes. First, we defined George Pataki as someone with the courage to stand up to the leaders of his own party and to vote against higher taxes. Second, we defined Mario Cuomo as too liberal on issues such as taxes, government spending, crime and the death penalty. Third, we reinforced the fact most New Yorker's already knew -- Mario Cuomo had been in office for too long. And we closed by defining Cuomo as a politician more concerned with politics instead of governing. An experienced campaigner, Cuomo refused to give up easily. His responses were strong and rapid.

Perhaps the most important element to Pataki's success was our ability to produce and air response ads within 24 hours of the attack. In the final phase of the campaign, Cuomo was able to play one of his strongest cards -- the Republican Mayor of New York City. As a result of Mayor Giuliani's endorsement, Pataki dropped 23 points.

To counter, MCA produced an ad that defined the Giuliani endorsement as the cynical political deal it was. Our closing ad put the focus back on Cuomo and allowed Pataki to emerge the victor in what many describe as the best-run campaign of 1994.