Home News MCA Awarded Telly for Iraqi Democracy Building Production

MCA Awarded Telly for Iraqi Democracy Building Production

Saturday, 07 July 2007 09:54 administrator
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Marsh Copsey + Associates, Inc. received a Telly Award for a production promoting debates of political leaders in Iraq during the campaign for the January 31st, 2005 TNA elections.  MCA's work in Iraq now includes more than 30 television commercials and PSA's to promote democracy and voter participation.  In addition, MCA has been involved in the production, direction, and editing of a score of debates and more than two dozen interview programs featuring various political players in Iraq over the past two years. MCA's democracy building efforts didn't start with Iraq.  We've worked in more than a dozen developing countries to promote and encourage democracy movements including: Nicaragua, Ukraine, Russia, and Croatia to name a few. To see a sample of our work in Iraq, click here.
 

Client Case Study

George Pataki - New York Governor
Media Consultants

As a little known State Senator from Peekskill, George Pataki was given almost no chance of winning the Republican nomination for Governor, much less defeating such a formidable national figure as Mario Cuomo.

George Pataki

.......MCA designed a media campaign that focused on four distinct themes. First, we defined George Pataki as someone with the courage to stand up to the leaders of his own party and to vote against higher taxes. Second, we defined Mario Cuomo as too liberal on issues such as taxes, government spending, crime and the death penalty. Third, we reinforced the fact most New Yorker's already knew -- Mario Cuomo had been in office for too long. And we closed by defining Cuomo as a politician more concerned with politics instead of governing. An experienced campaigner, Cuomo refused to give up easily. His responses were strong and rapid.

Perhaps the most important element to Pataki's success was our ability to produce and air response ads within 24 hours of the attack. In the final phase of the campaign, Cuomo was able to play one of his strongest cards -- the Republican Mayor of New York City. As a result of Mayor Giuliani's endorsement, Pataki dropped 23 points.

To counter, MCA produced an ad that defined the Giuliani endorsement as the cynical political deal it was. Our closing ad put the focus back on Cuomo and allowed Pataki to emerge the victor in what many describe as the best-run campaign of 1994.