Home MC+A Team Brandon Moody

Brandon Moody

Senior Consultant

Brandon serves as a Senior Consultant in the domestic division at Marsh Copsey + Associates working on U.S. political campaigns. He has worked directly as a staff member, manager and consultant on dozens of campaigns at the legislative, congressional, and statewide level for a decade.


Brandon_Moody_PhotoAs a senior member of the MCA domestic division, Brandon worked closely with leading strategists Tony Marsh and Lance Copsey providing advice and counsel to the successful campaign of Michael Steele who was recently elected Chairman of the Republican National Committee.

Brandon also serves in MCA’s international division. He recently spent several months in the Middle East in 2008, working on communications and democracy-building projects for MCA clients.

Before joining MCA, Brandon served as Campaign Manager for Republican Congressman Jim Gerlach’s 2006 reelection campaign in Pennsylvania. Contrary to the predictions of many national experts, Congressman Gerlach retained his seat in one of the most expensive and hotly contested House races in the country.

Prior to that, Brandon worked as a fundraiser for two separate national conservative organizations, helping them raise millions of dollars through direct mail, telemarketing and major gift solicitation.

Brandon has also worked as a senior staffer on Republican congressional campaigns in Oregon in 2004, and on statewide gubernatorial races in New Hampshire in both 2002 and 2000. He has extensive experience in message development for candidates, direct mail, PAC fundraising, earned media, coalition building and all aspects of campaign management.

He is originally from New Hampshire and holds a Bachelor’s Degree in Public Relations Journalism from Bob Jones University.

Contact Brandon Moody

 

Client Case Study

George Pataki - New York Governor
Media Consultants

As a little known State Senator from Peekskill, George Pataki was given almost no chance of winning the Republican nomination for Governor, much less defeating such a formidable national figure as Mario Cuomo.

George Pataki

.......MCA designed a media campaign that focused on four distinct themes. First, we defined George Pataki as someone with the courage to stand up to the leaders of his own party and to vote against higher taxes. Second, we defined Mario Cuomo as too liberal on issues such as taxes, government spending, crime and the death penalty. Third, we reinforced the fact most New Yorker's already knew -- Mario Cuomo had been in office for too long. And we closed by defining Cuomo as a politician more concerned with politics instead of governing. An experienced campaigner, Cuomo refused to give up easily. His responses were strong and rapid.

Perhaps the most important element to Pataki's success was our ability to produce and air response ads within 24 hours of the attack. In the final phase of the campaign, Cuomo was able to play one of his strongest cards -- the Republican Mayor of New York City. As a result of Mayor Giuliani's endorsement, Pataki dropped 23 points.

To counter, MCA produced an ad that defined the Giuliani endorsement as the cynical political deal it was. Our closing ad put the focus back on Cuomo and allowed Pataki to emerge the victor in what many describe as the best-run campaign of 1994.